News
Fitigues is back after its founders reclaim the ‘90s casual brand
17+ hour, 32+ min ago (1139+ words) Fitigues, a popular "90s casualwear brand, is back in business after founders Steve and Andi Rosenstein regained control of the brand"s intellectual property, kicking off with a new flagship in Scottsdale, Arizona. "We have so many people coming in, whether…...
Brands Briefing: The return of raunchy marketing
5+ mon, 2+ day ago (884+ words) In an increasingly noisy landscape, marketers are returning to the "sex sells" adage." The latest brand taking a page out of this playbook is the Australian hair-care brand BondiBoost. To launch its new scalp serum, Lock Drops, BondiBoost said it…...