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News


storyboard18.com > brand-marketing > auto-brands-boost-festive-ad-spend-focus-on-digital-and-roi-ws-lo-110610.htm

Auto’s festive ad race: 10-20% higher spends, digital takes the wheel

15+ hour, 23+ min ago   (1063+ words) Auto brands are preparing to put more money behind the 2026 festive season, with industry estimates pointing to a 10-20% increase in festive advertising spends over last year, even as marketers remain sharply focused on returns. The timing is significant. FADA’s August…...


storyboard18.com > brand-marketing > bmw-india-considers-fourth-price-hike-in-2026-amid-forex-commodity-cost-pressures-110575.htm

BMW India considers fourth price hike in 2026 amid forex, commodity cost pressures

1+ day, 8+ hour ago   (362+ words) BMW Group India is considering another increase in vehicle prices, which would be its fourth revision in 2026, as the company faces continued pressure from currency movements and commodity costs, PTI reported, quoting BMW Group India President and CEO Hardeep Singh…...


storyboard18.com > brand-marketing > hyundai-motor-group-plans-in-house-driver-assist-system-for-2029-110567.htm

Hyundai Motor Group plans in-house driver-assist system for 2029

1+ day, 11+ hour ago   (395+ words) Hyundai Motor Group will delay the introduction of vehicles using its own driver-assistance software until late 2029, two years beyond its earlier target, while relying on Nvidia technology to bring advanced systems to customers sooner, Reuters reported. The automaker plans to…...


storyboard18.com > amp > brand-makers > hdfc-bank-ceo-to-be-in-place-very-soon-board-sends-two-names-to-rbi-report-ws-l-110546.htm

HDFC Bank CEO to be in place “very soon”, board sends two names to RBI: Report

1+ day, 14+ hour ago   (309+ words) HDFC Bank’s board has completed the key steps in its leadership transition and submitted two candidates to the Reserve Bank of India (RBI) for the bank’s next Managing Director and CEO, Moneycontrol reported. The move follows a period of uncertainty…...


storyboard18.com > media-and-entertainment > tam-india-moves-to-enter-tv-ratings-applies-for-licence-under-new-policy-110382.htm

TAM India moves to enter TV ratings, applies for licence under new policy

3+ day, 23+ hour ago   (304+ words) Reports suggest TAM has indicated it could begin ratings within a quarter of receiving the licence. The application comes as the industry awaits clarity on the return of BARC India ratings under the new regulatory framework. TAM’s proposed model would…...


storyboard18.com > how-it-works > hyderabad-gcc-boom-may-add-8-12-million-sq-ft-of-office-demand-over-3-5-years-anarock-110313.htm

Hyderabad GCC boom may add 8-12 million sq ft of office demand over 3-5 years: Anarock

4+ day, 12+ hour ago   (824+ words) Hyderabad could see an additional 8-12 million sq ft of office demand over the next three to five years, driven largely by the expansion of global capability centres (GCCs), technology companies, BFSI firms, flexible workspace operators and related businesses, according to…...


storyboard18.com > amp > how-it-works > emomee-says-ai-has-cut-parts-of-production-pipeline-from-three-months-to-three-hours-eyes-global-expansion-ws-o-110349.htm

‘Screen, Stage, and Shop’: Indian Kids’ IP EMoMee outlines global expansion strategy

4+ day, 8+ hour ago   (1224+ words) Artificial intelligence is beginning to materially alter the economics of animation production, with Indian children’s IP company EMoMee claiming that parts of its production process that previously took months can now be completed within hours. “What would take us three…...


storyboard18.com > infographics > brand-marketing > itcs-40-42-of-marketing-spend-still-goes-to-traditional-media-as-ai-qcomm-reshape-fmcg-playbook-ws-lo-110125.htm

ITC's 40–42% of marketing spend still goes to traditional media as AI, QComm reshape FMCG playbook

4+ day, 15+ hour ago   (437+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...


storyboard18.com > digital > indias-ott-audience-grows-11-to-6649-million-in-2026-ws-l-110116.htm

India’s OTT audience crosses 665 million as CTV base surges 60%: Ormax

5+ day, 23+ hour ago   (436+ words) India’s OTT audience universe has expanded 11% to 664.9 million in 2026 from 601.2 million a year earlier, with nearly half of the country’s population now part of the streaming audience, according to the sixth edition of the Ormax OTT Audience Report: 2026. The report,…...


storyboard18.com > brand-makers > britannia-appoints-rejin-surendran-as-chief-digital-and-information-officer-110035.htm

Britannia appoints Rejin Surendran as Chief Digital and Information Officer

6+ day, 11+ hour ago   (409+ words) Rejin Surendran has joined Britannia Industries as its new Chief Digital and Information Officer, adding a veteran of large-scale digital transformation programmes to the company's leadership team. Surendran announced the move on LinkedIn, saying he was looking forward to working…...