5+ day, 21+ hour ago   (311+ words) Wrangler is hoping to have the same kind of success at Target that Levi’s has had. Last week, the Kontoor Brands-owned Western denim brand launched women’s in Target stores and online for the first time. The women’s assortment arrives in…...

1+ week, 5+ day ago   (167+ words) Diesel gets crafty in its new campaign. The latest collaboration between Diesel creative director Glenn Martens and art director Christopher Simmonds “transforms perspective into an exploration of multiplicity, community and shared cultures,” the OTB Group-owned brand said. “Rooted in Diesel’s…...

2+ week, 2+ day ago   (853+ words) Denim is always a popular focal point for fall and back-to-school campaign. This year, brands are taking one of two directions in their promotions: working with rising talent and established superstars to showcase their jeans or tapping into a niche…...