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WWD
wwd.com > sourcing-journal > sj-denim > bodycodes-apparel-genetics-fit-1239155291

With BodyCodes, Every Woman Gets Jeans Her Shape

2+ week, 4+ day ago   (344+ words) It’s not just the jeans that don’t fit; it’s an entire industry that produces up to six billion pairs of jeans globally under a misguided notion that the female body can come in many different sizes and yet only have…...