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CNBC
cnbc. com > 03/10/2026 > fabletics-launching-denim-jeans-line-athleisure-sales-slow. html

Fabletics launches denim as the athleisure trade loses steam

3+ mon, 1+ week ago  (669+ words) Athletic apparel maker Fabletics is launching its first denim collection, the company announced Tuesday, signaling the once white hot athleisure category is starting to slow down. The collection, launching online and in select stores on Thursday, will include 11 styles and…...

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CNBC
cnbc. com > 12/03/2025 > american-eagle-gap-levi-beyonce-sydney-sweeney-denim-ads. html

Beyonce, Sydney Sweeney and a fight for relevance: How American Eagle, Gap and Levi sparked a new 'denim war"

6+ mon, 3+ week ago  (1678+ words) Levi Strauss CEO Michelle Gass was out for a run in San Francisco last March when she first heard the song "Levii's Jeans" from Beyonce's latest album, "Cowboy Carter." Six months later, Levi announced Beyonce would star in a new…...

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