News
The Levi's" brand launches "A Levi's" Summer" campaign, where denim shorts bring back the Y2 K summer you remember
8+ hour, 11+ min ago (426+ words) There are summers you remember. A Levi's" Summer you never forget. Starting in May, the Levi's" brand is launching "A Levi's" Summer," a campaign built around a simple but powerful idea: Levi's" shorts are summer. Tapping into the collective desire…...
Madewell, Re&Up and Isko launch a "textile-to-textile" denim collection
5+ day, 6+ hour ago (256+ words) Textile recycling specialist Re&Up Recycling Technologies has entered into a strategic collaboration with American denim brand Madewell and global fabric manufacturer Isko. By transforming around 20, 000 used jeans into high-quality recycled raw material for a "textile-to-textile" denim collection by Madewell,…...
Study: design choices can significantly reduce fibre shedding from jeans during washing
1+ week, 5+ day ago (282+ words) fashionunited. uk - Study: design choices can significantly reduce fibre shedding from jeans during washing The way jeans are processed in the factory largely determines their environmental impact when washed by the consumer. New research, shared by The Microfibre Consortium (TMC)…...
Gap partners with Harlem's Fashion Row once more for new denim collection
1+ mon, 2+ week ago (221+ words) fashionunited. uk - Gap partners with Harlem's Fashion Row once more for new denim collection Gap has partnered with Harlem's Fashion Row (HFR) once more to create a new collaborative denim collection that reimagines the American retailer's iconic styles. Each designer…...
Pre-Fall 2026 denim highlights: Christian Dior, Diesel, Stella Mc Cartney and more
2+ mon, 1+ week ago (451+ words) The Pre-Fall season occupies the key May to July selling window, with denim as its cornerstone. Positioned at the crossroads of seasonless dressing, commercial dependability, and transitional appeal, it delivers precisely what the consumer demands. There has been significant discussion…...
Levi's launches repairs project to empower young people
3+ mon, 11+ hour ago (403+ words) US denim and apparel company Levi Strauss & Co. (LS&Co.) has launched a new clothing repairs initiative aimed at helping high school teens "take fashion into their own hands. The Levi's Wear Longer Project will offer young people hands-on learning,…...
For SS26 Denim looks that go beyond basic jeans
5+ mon, 1+ week ago (227+ words) Look 33: a cropped corset top, cargo pocket jeans and a maxi-length belted layer, all in stone washed blue denim. Look 95: three layered slip dresses under a pair of jeans cut off and frayed below the waist and given denim inserts…...
From needle to thread: How a pair of jeans is made
11+ mon, 2+ week ago (802+ words) From needle to thread: discover how a pair of jeans is made. Expert Imogen Nulty-Verstraeten explains the production process step by step. Behind every garment lies an extensive production process. In this series 'From needle to thread', Fashion United speaks…...