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News
Out Of Canada Comes DUER As The Next Denim Challenger—Tariffs Included
5+ hour, 45+ min ago (625+ words) Double-digit tariffs are back, and retailers are once again scrambling to keep tariff-imposed price increases from customers. New tariffs couldn’t come at a worse time. Nearly 60% of voters say the cost of living is the worse they have ever experienced,…...
Popflex Is Reinventing Denim—And Yes, You Can Do The Splits In Them
8+ mon, 1+ week ago (366+ words) Gone are the days of stiff, unforgiving denim reserved exclusively for date nights and special occasions. Cassey Ho, the fitness entrepreneur and creative force behind Popflex, is on a mission to make jeans as comfortable as the leggings that built…...
Aligrace Denim Reworks Vintage Levi’s Into Custom Jeans
8+ mon, 4+ week ago (418+ words) She wanted to create a one-stop shop where women could wear a pair of jeans that fit every curve. “That’s where aligrace was born out of a personal struggle, a deep love for vintage Levi’s, and the belief that perfectly…...
Skinny Jeans Are Back But Better Than Ever For Fall
9+ mon, 4+ week ago (620+ words) Gen X women will remember the shift: bell bottoms were the pants of our youth until suddenly, they were embarrassing. Straight leg jeans were in, and the deeper we moved into the ‘80s, the slimmer they became. Jordache’s cantering horse logo…...
Elena Bonvicini Opens EB Denim’s First Flagship
10+ mon, 3+ week ago (700+ words) For Elena Bonvicini, there have been many career-defining moments while building her brand, EB Denim. From Hailey Bieber becoming a beloved fan of her denim to Taylor Swift wearing her polka dot dress to a VMA afterparty, it has all…...
Sydney Sweeney Ad Boosts American Eagle’s Stock 30%
10+ mon, 3+ week ago (250+ words) Shares of American Eagle soared as trading opened Thursday, after the retailer boasted the success of its controversial ads featuring Sydney Sweeney while reporting second-quarter earnings that surpassed Wall Street’s expectations. American Eagle’s shares jumped by about 30% shortly after trading…...
Athleisure Brand That Made $1 Million In One Hour Launches Innovative Luxform Fabric
11+ mon, 11+ hour ago (364+ words) Set Active, a popular it-girl athleisure brand, debuts their proprietary Luxform fabric via a mini drop of six looks that includes their Lux Stitch bra; Lux bolero; and Lux High-rise leggings in onyx and ruby colors. Kira Jackson, Set’s Chief…...
Did Gap’s KATSEYE Denim Ad Just Up Sydney Sweeney And American Eagle In Showcasing Great Jeans?
11+ mon, 1+ day ago (393+ words) Is the verdict still out on who has great jeans? If so, a new player has entered the chat. KATSEYE is the embodiment of youthful diversity, style, and individuality that Gap has long sought to champion. Beyond their asceticism, the…...