News
Levi's" Jeans: Putting the Blue in Red, White and Blue
22+ hour, 46+ min ago (190+ words) Ingenuity. Individuality. Enduring. These are some of the themes that emerge when you look back at the past 250 years of American history. They also describe Levi's" jeans, the quintessential American garment. Simple, tough and endlessly adaptable, our jeans have become…...
Meet the Originals Behind Our Newest Levi's" Campaign
2+ mon, 5+ day ago (461+ words) Levi Strauss & Co Meet the Originals Behind Our Newest Levi's" Campaign True Originals live at the intersection of culture, self'expression and progress. Our newest global brand campaign, "Behind Every Original," brings that idea to life by spotlighting individuals who don't…...
How We Make Levi's" Product Photos
2+ mon, 1+ week ago (181+ words) Here's how they do it. We pride ourselves in our creativity, but data-driven planning is really the drumbeat that keeps us all aligned and on track. It's how we scale precision without losing craft." " Phara Petrie, senior manager of Global…...
Levi's" and COLORSx STUDIOS Launch EMERGENT
2+ mon, 3+ week ago (424+ words) Levi Strauss & Co Levi's" and COLORSx STUDIOS Launch EMERGENT The Levi's" brand and music go hand in hand. That's why Levi's" has partnered with music platform COLORSx STUDIOS to launch EMERGENT, a multiyear global music program designed to spotlight and…...
Worn Longer With Kristin Juszczyk and Paul Dillinger
4+ mon, 19+ hour ago (199+ words) Levi Strauss & Co Worn Longer With Kristin Juszczyk and Paul Dillinger Levi's" brought the Wear Longer Project to life at Home Turf, an immersive pop-up experience located at the historic One Montgomery in San Francisco, just ahead of the big…...
Big Impact, Closer Than You Think: 2025 Red Tab Foundation Impact Report
9+ mon, 4+ week ago (423+ words) Discover highlights from the 2025 Red Tab Foundation Impact Report and read about one Levi's" employee's experience. Big Impact, Closer Than You Think: 2025 Red Tab Foundation Impact Report Meet Bruno " a civil engineering student by day, a Levi's" Stylist helping consumers…...
Beach Boys Summers in White Levi's
11+ mon, 4+ day ago (362+ words) It's no secret Brian Wilson and the Beach Boys had a profound impact on culture, reinforcing California beach lifestyle and drawing teenagers everywhere to sunny beaches throughout the late 20th century. And in the 1960s, the Levi's" brand offered the perfect summer…...