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livemint. com > companies > news > denim-discounts-ace-turtle-moving-up-value-chain-lee-and-g-star-raw-ai-11776753916123. html

Denim, not discounts: Why Ace Turtle is moving up the value chain | Company Business News

1+ hour, 56+ min ago  (849+ words) Ace Turtle, the company behind denim brands Lee, Wrangler and G-Star Raw, is stepping away from India's crowded value denim segment, sharpening its focus on premium brands as it looks to rebuild margins and define a clearer market position. Its…...

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livemint. com > opinion > online-views > its-not-just-sydney-sweeney-the-us-always-fights-about-jeans-11755348970101. html

It's Not Just Sydney Sweeney: The US Always Fights About Jeans

8+ mon, 4+ day ago  (310+ words) One man's name is inseparable from the birth of blue jeans: Levi Strauss. In 1873, one of his customers'a tailor named Jacob Davis, based in a mining town in Nevada approached him with a proposition. In the process, blue jeans went…...