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newwavemagazine
newwavemagazine.com > single-post > every-generation-thinks-it-discovered-denim-tommy-hilfiger-s-always-denim

Every Generation Thinks It Discovered Denim: Tommy Hilfiger’s Always Denim.

19+ hour, 44+ min ago   (844+ words) Every generation seems to believe it discovered denim. Somewhere between all of that, denim simply stayed. For Fall 2026, Tommy Hilfiger returns to this idea with Always Denim, a campaign that doesn't attempt to reinvent one of fashion's most familiar fabrics....