14+ hour, 39+ min ago  (173+ words) The strategy reflects a larger shift taking place in Indian retail, where categories like denim and sneakers are increasingly being fuelled by internet culture, creators, fandom communities, and self-expression rather than just seasonal shopping demand. This year, Nexus has built…...

1+ week, 1+ day ago  (347+ words) Passionate In Marketing Kraus Jeans to expand retail footprint in FY27 with 28 new store launches pan India Mumbai: 19 May, 2026 " Kraus Jeans, one of India's leading women's apparel brands, is set to strategically expand its retail footprint across key markets this fiscal…...

2+ week, 1+ day ago  (162+ words) At the centre of this initiative was a one-of-a-kind concept: a truck wrapped entirely in Shiruku denim, designed to take the fabric directly to consumers. The journey began with a flag-off from the Pepe Jeans office, followed by an installation…...

2+ mon, 2+ week ago  (320+ words) Kraus Jeans Unveils SS26 Collection "Sunbound " A Celebration of Sun, Style and Summer Freedom'Passionate In Marketing Kraus Jeans Unveils SS26 Collection "Sunbound " A Celebration of Sun, Style and Summer Freedom Mumbai, 13 March, 2026: Kraus Jeans introduces its Spring Summer 2026 collection, "Sunbound, a vibrant…...