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News
PACSUN BRINGS NEW DENIM COLLECTION TO LIFE IN TOKYO WITH CREATOR-LED EXPERIENCE
7+ hour, 25+ min ago (139+ words) Jul 27, 2026, 10:00 ET Robert "Rob" Rausch, Caleb McDaniel, and Jennifer "Jen" Terry Lead a Lineup of Eight Creators Spotlighting Pacsun's Newest Denim Campaign Across Tokyo The full creator lineup included Rob Rausch, Caleb McDaniel, and Jen Terry, along with Katie Fang,…...
PACSUN SAYS "DENIM STARTS HERE" FOR BACK-TO-SCHOOL 2026
2+ week, 4+ day ago (497+ words) PR Newswire The New Campaign Celebrates First-Day Style, Fresh Starts, and Pacsun's Biggest Denim Season Yet LOS ANGELES, July 9, 2026 /PRNewswire/ -- The first-day outfit is never just an outfit. It's the jeans you've been saving all summer, the tee that feels…...
Cavender's to Carry Zach Top x Kimes Ranch "ZT" Jean in All Stores Nationwide Beginning June 10
1+ mon, 3+ week ago (472+ words) Jun 02, 2026, 06:33 ET The signature Zach Top x Kimes Ranch denim style arrives in more than 130 Cavender's locations and online ahead of additional apparel and product releases later this year Designed in partnership with rising country music artist Zach Top and…...
ALIA BHATT JOINS LEVI'S® AS GLOBAL BRAND AMBASSADOR, USHERING IN A NEW ERA OF FIT AND FASHION
10+ mon, 3+ week ago (203+ words) 05 Sep, 2025, 13:02 IST MUMBAI, India, Sept. 5, 2025 /PRNewswire/ -- Levi's® is proud to welcome Alia Bhatt as its new Global Brand Ambassador. This partnership brings together two global forces, Levi's®, the name that defines denim, and Alia Bhatt, whose impact and influence in…...
The Levi's® Brand declares that Baggy is Back with a new campaign featuring Alia Bhatt and Diljit Dosanjh
10+ mon, 2+ week ago (157+ words) 11 Sep, 2025, 12:39 IST BENGALURU, India, Sept. 11, 2025 /PRNewswire/ -- Baggy is back and the Levi's® brand is leading the charge with Easy in Levi's®, a new campaign that showcases ease and effortlessness. Fronted by global brand ambassadors Alia Bhatt and Diljit Dosanjh, this…...
LEVI'S® 'BEHIND EVERY ORIGINAL' CAMPAIGN EXTENDS WITH ALIA BHATT
4+ mon, 2+ week ago (205+ words) 13 Mar, 2026, 16:12 IST A bold new global campaign that celebrates her journey, voice and style MUMBAI, India, March 13, 2026 /PRNewswire/ -- The Levi's® brand brings its 2026 global campaign, 'Behind Every Original,' to India, starring Global Brand Ambassador Alia Bhatt. For over 150 years, Levi's…...
J.Crew's Iconic Rollneck™ Reinterpreted Through the Lens of Emerging New York Designers
5+ mon, 2+ week ago (649+ words) Feb 12, 2026, 09:00 ET Five American designers, one American icon. NEW YORK, Feb. 12, 2026 /PRNewswire/ -- For the first time ever, J.Crew is re-imagining its 40-year old signature and celebrating its legacy with The Rollneck™ Remix, a New York Fashion Week–timed project inviting…...
Silver Jeans Co. Partners with Musician Alex Sampson to Launch The "What's Your Truth" Spring 2026 Campaign
5+ mon, 2+ week ago (277+ words) Feb 10, 2026, 08:00 ET The collaboration extends on the road with Silver sponsoring Sampson's 2026 U.S. tour. NEW YORK, Feb. 10, 2026 /PRNewswire/ -- Silver Jeans Co., a North American heritage denim brand with over a century of experience in crafting quality apparel, is partnering with PEOPLE…...
Modern Meadow and HELLER-LEDER Launch INNOVERA™ Europe to Advance Sustainable Material Innovation at Scale
5+ mon, 4+ week ago (994+ words) PR Newswire Joint venture establishes a dedicated European entity focused on developing and manufacturing INNOVERA™ for premium segments NUTLEY, N.J., Jan. 28, 2026 /PRNewswire/ -- Modern Meadow, a leader in bio‑design, together with premium leather tannery HELLER-LEDER, today announced the formation of…...
Hellmann's Launches House of Hellmann's, a denim collection that blends texture and taste, bringing fashion and flavor to the field
10+ mon, 3+ week ago (198+ words) Sep 03, 2025, 09:00 ET Inspired by tunnel walk fashion, Hellmann's first-ever fashion collection, designed by Streetwear Designer Zero Waste Daniel, puts a fresh spin on 'no white after Labor Day' rule The House of Hellmann's collection features a three-piece denim set—a…...