News
Is sustainable denim indeed fashion's toughest greenwashing challenge?
1+ day, 5+ hour ago (1053+ words) Your favourite pair of jeans may have travelled around the world through cotton farms, dye houses, wash facilities and factories before ending up in your closet. The denim may have never been worn but it is stonewashed, sanded, chemically faded…...
Big leg energy: Loved by celebrities, the barrel pants fashion trend endures
1+ mon, 1+ day ago (469+ words) If loose silhouettes are the current language of contemporary fashion, then barrel pants are its enduring, most sculptural expression. Everywhere you look " from boutiques to runways " the shape continues to appear with increasing frequency, underscoring fashion's continuous obsession with exaggerated,…...
Why is everyone talking about Sydney Sweeney's jeans?
9+ mon, 3+ week ago (704+ words) Let's talk about Sydney Sweeney's great genes. Sorry, jeans. At least that's what American Eagle's latest ad campaign wants you to believe. Per the marketing team at American Eagle, the campaign " titled Sydney Sweeney Has Great Jeans " is simply a…...
Denim drive tailored to support single mums, B40
10+ mon, 1+ week ago (362+ words) Friday, 18 Jul 2025 Salena (third from left) showing SMG volunteers how to deconstruct old jeans before the fabric can be used for upcycling. MORE than 20 Star Media Group (SMG) employees volunteered their time at a social enterprise in Klang to help…...