14+ hour, 46+ min ago  (299+ words) Helmut Lang Jeans "Seen by Priscillia Saada" Campaign to Be Revealed Tuesday WWD Saada explored how denim integrates into the love story of her close friends, Monika Tatalovic and Ralph Denman. Each image is accompanied by a brief description of…...

3+ day, 22+ hour ago  (617+ words) High-fashion runways have been heralding a skinny jean renaissance in recent seasons, but the trend has not yet trickled into mainstream retail." Echoing this, Lycra's Ozaydin estimates roughly 60 percent of the market currently revolves around comfort stretch, which she defines…...

4+ day, 23+ hour ago  (343+ words) Danish brand Only & Sons launched jeans made with Renewable Lycra fiber. The men's apparel brand applied the innovative fiber to the Onsloom Mid Rise Slim Fit jean made with 79 percent organic cotton, 20 percent recycled cotton and 1 percent elastane. The black…...

1+ week, 4+ day ago  (259+ words) Denim may have found an unexpected way to buck the downward trend that has gripped the industry over the course of the past year....

1+ week, 5+ day ago  (481+ words) Denim mills are taking a farm to fiber approach to building their Fall/Winter 2027-2028 fabric collections....

1+ week, 6+ day ago  (464+ words) Denim befitting Marie Antoinette, a new generation of heritage brands and denim with a human touch are among the themes Amy Leverton, the founder of Denim Dudes, is presenting for Fall/Winter 2027-2028. Leverton presented the trends last month at Denim…...

2+ week, 5+ day ago  (535+ words) Designers shared their next steps last week at Denim Premi're Vision in Milan. Los Angeles-based sustainable brand Triarchy is betting on Lab Denim to help color a more efficient future. Co-founder and creative director Adam Taubenfligel said Triarchy will use…...

2+ week, 5+ day ago  (356+ words) Wrangler wants to dress you and your bar cart in jeans. The heritage denim brand has partnered with Tito's Handmade Vodka for their first-ever capsule collection. The Tito's x Wrangler collection retails for $27-$60 and is available on Tito's online storefront....

2+ week, 6+ day ago  (326+ words) The two-day trade show unveiled eco-friendly labels, vegan leather and dynamic finishes. MILAN " The ninth edition of Denim Premi're Vision showcased the latest innovations for fall 2027. At the trade show at Superstudio Pi" in Milan, specialists in finishes and accessories…...

3+ week, 4+ day ago  (269+ words) The 1870s Nevada Jean walked so the Levi's 501 could run. This week Levi's Vintage Clothing released a limited-edition reproduction of one of the oldest pairs of blue jeans in the Levi Strauss & Co. Archives. "From the very first years of our…...