2+ day, 9+ hour ago   (853+ words) Denim is always a popular focal point for fall and back-to-school campaign. This year, brands are taking one of two directions in their promotions: working with rising talent and established superstars to showcase their jeans or tapping into a niche…...

4+ day, 8+ hour ago   (344+ words) It’s not just the jeans that don’t fit; it’s an entire industry that produces up to six billion pairs of jeans globally under a misguided notion that the female body can come in many different sizes and yet only have…...

5+ day, 11+ hour ago   (346+ words) The Grammy-nominated pop star brings movement and dance to pulling on the perfect pair of jeans. Calvin Klein has launched its fall 2026 “Feel the Fit” denim campaign featuring Tate McRae, the Grammy Award-nominated pop sensation. McRae, the 23-year-old Canadian singer,…...

2+ week, 2+ day ago   (207+ words) A new jean revisits a short but significant chapter of Levi’s 501 history. On Thursday, Levi’s Vintage launched the LVC 1942 501, a reproduction of the 1942 501 jeans that were made with 12-ounce shrink-to-fit selvedge denim. The heavier fabric reflects the period, when, according…...

2+ week, 4+ day ago   (470+ words) The collection is an evolution of founder Gigi Hadid's personal wardrobe philosophy: timeless knitwear paired with lived-in denim. Guest in Residence, the luxury knitwear brand, is getting into the denim business. Founded by Gigi Hadid in 2022, Guest in Residence will…...

3+ week, 5+ day ago   (347+ words) A new initiative encourages emerging talent to weave circularity, sustainability and personal stories into classic denim staples. “We challenged the designers to think about how they can not only recreate our signature jumpsuit, but to think about how they pay…...

3+ week, 6+ day ago   (1162+ words) At Kingpins Show New York, mills from around the globe showcased samples from their Fall/Winter 2027-28 collections. Some of the key trends that are catching on are colors that take denim beyond the classic blue jean, heavier weights, printed textiles…...

4+ week, 2+ day ago   (441+ words) After 50 years, stonewashed jeans show no signs of fading. From its appearance on Anna Wintour’s first Vogue cover as editor in chief in 1988 to being a staple in Princess Diana’s off-duty wardrobe, the vintage-looking denim has secured an enduring place…...

1+ mon, 1+ day ago   (946+ words) The color trend reflects a broader shift in how consumers approach denim, building wardrobes with multiple fits, washes and colors rather than relying on a single go-to style. “Colored denim is becoming a natural extension of their core wardrobe, offering…...

1+ mon, 1+ week ago   (37+ words) Fashion still sells, but the work denim mills and brands have done to educate consumers is influencing how they shop for jeans....